Email Marketing vs. Social Media: Where Should You Focus in 2025?
If you’re constantly wondering whether to double down on Instagram or finally start that email list, you’re not alone.
As a coach, creative, or wellness practitioner, your time is limited and your energy is precious. You want to market your business in a way that feels aligned, not draining. So the question becomes: Where should I focus—email or social?
The answer? It depends. But let’s break it down.
Email Marketing: Your Digital Home Base
Social media is rented space.
Email is your own real estate.
When you grow an email list, you're building a direct line to your community. There are no algorithms, no shadowbans, and no need to constantly fight for attention.
Here’s why email still matters in 2025:
It’s personal. Your newsletter lands directly in their inbox, where attention is higher.
It’s high-converting. Email marketing consistently outperforms social media when it comes to actual sales and signups.
It’s evergreen. People can search and reread emails. Posts get buried in 24 hours.
If you’re offering 1:1 services, launching a course, or nurturing long-term clients, email helps you build real relationships that convert.
Social Media: Visibility on Speed
Social is where people find you—email is where they remember you.
You need visibility to grow your brand, and platforms like Instagram, Threads, TikTok, or LinkedIn can be amazing for that. They’re fast-paced and built for discovery.
Here’s where social media shines:
It’s discoverable. Hashtags, shares, and algorithm boosts can expose you to new people.
It’s visual and dynamic. Great for showcasing your vibe, your work, and your energy.
It’s interactive. Polls, comments, stories, and DMs give you instant feedback.
But the downside? You’re always feeding the machine. It’s noisy, and posts have a short lifespan.
So… Which Should You Prioritize?
If you’re just starting out:
Begin building your email list immediately, even if it’s small. Offer a freebie, link your newsletter in your bio, and invite DMs to join.
If you already have a small audience:
Use social media for visibility and email for depth. Let people find you through your content, then guide them to join your list for more.
If you’re launching or scaling:
Lean hard on email for sales and nurturing. Use social to tease, share testimonials, and send people to your landing page.
What I Tell My Clients
You don’t need to be everywhere.
You need to be strategic.
Most women entrepreneurs I work with are juggling so much. My advice is always to build systems that work together.
Your newsletter grows your authority.
Your social media expands your reach.
Together, they create a marketing flow that feels good and gets results.
Need Support With Either (or Both)?
That’s what I’m here for.
If you want help launching or writing your email strategy, check out GlowInbox.
If you need consistent, branded social posts, GlowFeed has you covered.
Ready to stop guessing and start growing? Let’s work together.
